A copywriter is that person who can come up with all the catchy campaign phrases, write amazing press releases, and keep you entertained while subtly introducing a brand/service or product you soon can’t live without. But what is a SEO copywriter? That’s a copywriter with a few more tricks up their sleeve. Through their writing skills, they can ensure that your content/site ranks well within a search. For an experienced writer SEO copywriting shouldn’t be too hard. Not only does SEO copywriting involve rankings and site traffic, but it’s also about building authority and an engaged readership.
Here are five awesome SEO copywriting tips from some of the experts who specializes in SEO services that will keep your target audience happy:
1. Headlines can be crafty little buggers
There’s much more to a headline than simply hinting at the contents of a paragraph .A catchy headline will always get a readers attention and entice them to read further. If you add a little SEO magic to the mix, you not only have your reader’s attention, but also gained a little competitive ranking edge. The same rule goes for sub-headings. This is the psych lesson part of the article: studies have proven that our brains love lists. We find them easier to read/skim and we tend to remember listed points easier as well. Bottom line; number your sub-headings.
2. Who are you talking to?
You need to know your target audience inside and out. If your audience can’t relate to your content or the way you are relaying information, you will see sky-high bounce rates and dwindling return rates on your site. Do proper research on who your target audience is and how to most effectively reach them.
3. Be bold
By typing headlines, sub-headings as well as certain important keywords/phrases in bold, it makes the article much easier to read or even skim for the really important info your reader is searching for. That which is in bold, immediately stands out when starting to read an article or post. You can even use some italics – it has the exact same effect.
4. Keep it short
Although articles and posts can differ in length, paragraphs should be kept as short and to the point as possible. This makes the reading of the article or post easier and also aids in the skimming of an article/post in order to find certain information. This is also a very old trick of the writing trade: by using shorter paragraphs the reader often doesn’t even realize that they might be reading quite a lengthy article. Shorter paragraphs create the illusion of a shorter article and much quicker read.
5. What’s trending?
This only requires some quick and easy research. What topics are currently trending? Is there a # currently running riot on the internet? Latch on to these trending topics by creating content articles/posts around these topics. Just ensure that the topic is relevant to your brand/products/services and that your content regarding the topic includes valuable and useful information.
As you can see, you can easily incorporate these simple strategies in your SEO copywriting without much hassle, especially if you are an experienced writer with some basic SEO knowledge. Remember, it’s always important to hone a skill; practice makes perfect. And never stop researching the latest news and happenings with regards to copywriting and SEO copywriting. If you stay current and up to date with your information, you will establish yourself as an authorative speaker on the subject, gain credibility and your readers will trust you enough to keep coming back for more.
Picture by Celia