All writers have their own writing styles. However, if your organization has several writers on its content producing team, their conflicting styles can cause problems. Consistency is key when it comes to content creation. Without a cohesive approach across all pieces, your organization’s content could appear disorganized and chaotic. As the statistic above shows, branding [...]

It’s fair to say that content is even more important these days than it was a few years ago. For content creation teams, the challenge is increasing all the time. With so many competing organizations out there, all pumping out regular content, how do you make yours stand out? Being more interesting is the name [...]

In general, there are three different types of web traffic. Most people are aware of the two main types – search engine traffic and direct traffic. However, there is a third type that people sometimes overlook – referral traffic. As you can see from the pie chart above, direct, search, and referral traffic are the [...]

Running a financial institutions is never easy. However, one problem that comes out ahead of all the others is attracting customers to your brand. This chart below reveals financial institutions’ primary marketing challenges. Generating traffic comes out as the number one issue.  For this reason, many financial institutions have started to realize how important digital [...]

The phrase “content is king” is well-known among anyone who’s familiar with successful digital marketing strategies. But there’s one thing more important than crafting the perfect post – crafting the perfect headline. It may seem simple to write a headline for your post. Coming up with five to 10 words that sum up the content [...]