The term “shareable content” has been a buzzword during 2018. So, will it still be relevant in 2019?
It’s highly like that the creation of shareable content will be more important than ever in 2019. However, what will be the latest trends in this area of content writing? Let’s take a look at some of the most likely developments.
Debunking Myths
Perhaps the biggest trend in the creation of shareable content for 2019 will center around debunking myths. It’s easy to see why. Debunking a myth makes compelling content, especially when readers can see the test carried out and the results shared.
Personalized Reviews
Similar to the upcoming trend of debunking myths, product reviews will also be among the most shared content of 2019. The key, however, is to make the reviews as personalized as possible. Nobody wants to read or share generic reviews that simply rehash the obvious. It has to be clear that the review reflects a personal experience.
Links To Third-Party Content
One especially effective tactic that is already proving successful involves linking third-party content. Brands can link to articles written by influencers within their industry. They can also mention people within their own networks. Even though many people think your link will not interest industry influencers, you may be surprised by the result. Even the most influential people will often reply to messages about being featured in posts. They may even be enthusiastic to build up a relationship. When you have something that is valuable enough to share, they are likely to contact you. There are few things more powerful for a brand than persuading a popular industry influencer to share its content.
Interviews With Clients And Partners
The idea of interviewing clients or partners may seem bizarre. However, it can produce surprisingly shareable content. Why is it so appealing? Interviews are unique, and authentic content is interesting in its own right. It also opens up a larger group of people that will share the content and link back to it. The extent to which this can publicize your brand can be impressively large.
Getting To The Point
The most shareable content gets right to the point. There is no point in waffling on for pages and pages before addressing the point of the post. People have very short attention spans these days. In fact, evidence has shown that most readers only give a piece of content eight seconds before moving on. That means the post must introduce the key idea right at the start. Readers want actionable content that can help them solve a problem. That means it is vital to share the main point of a post immediately. This increases the chance of readers continuing to the end and sharing it with their own networks.
Sharing Personal Stories
If you tell a story from the company’s perspective, a reader probably won’t share it. Share the identical story from your own viewpoint, and, suddenly, it encourages engagement. Readers want the personal touch. They like to hear the story from the horse’s mouth. That’s why personal stories are so shareable. Whatever your own story, whether it’s uplifting, heart-breaking or inspiring, it will interest and engage an audience.
Running Social Media Contests
More and more brands have started to run contests on Facebook. There’s a reason for this. Social media contests are effective ways of increasing engagement and reach through social networks. By including a competition as a part of a personal story, it can stand out more effectively from the competition.
Creating Content With The Target Audience
Brands have begun to move away from the idea of purely creating their own content. Some of the most successful brands have recognized that their target audiences can help with content creation. They can ask readers to share content on social media or upload images directly to their websites. By encouraging engagement in this way, the number of shares also increases, and that boosts brand awareness.
Writing Longer Stories
This may come as a shock, but longer stories have a place when it comes to shareable content. Although long-form content has a reputation for being boring, it has a role to play in getting more shares. Research has shown that people share long blog posts more frequently than short ones. This may seem counterintuitive because of our shorter attention spans. However, there are several reasons for this trend. First, long articles often offer extra value to readers, and this increases the number of shares. Second, long-form content includes several calls to action as well as third-party site links. This encourages companies featured in the content to also share it to widen the brand’s reach.
Adding Images Increases Shares
There has been a lot of research to prove that content that features images is more shareable. Content that has no images is simply less visually appealing than content with photos and visuals. It’s that simple. People stop scrolling when they see a photo. The natural result is an increased number of shares.
Answering Typical Questions
No matter the industry, there are always key questions for every brand that require answers. It is important to pay attention to what customers ask. This is key to finding shareable content. Simply guessing what the target audience wants to read may fall wide of the mark. Conversely, taking the time to find out what people think and need to know allows you to provide answers. You can provide a solution that solves a classic problem that customers face. By doing this, you can reach out to a wider audience of people with similar needs to your current customers.
There are several places where unanswered questions can be found. Live chats, discussion boards, forums, and social media discussions are all useful sources. By pinpointing the frequently raised issues, you can address common concerns and encourage more shares.
Adding Reaction Buttons
A very simple way to encourage more shares is to just add some reaction buttons to your content. You can add a Click To Tweet button, for example, in text links to form a quote. This makes it simple for the target audience to retweet it out and share it on social media.
There is also a React And Share tool that can boost the number of shares your content receives. This tool allows for the creation of customized reaction buttons. It also enables the creation of calls to action by asking the target audience for a share on social media. By actively asking readers to share a story or post, there is a much greater chance of it happening.
Brands need to take a proactive approach when it comes to creating shareable content. It’s no longer sufficient to rely on the target audience to remain interested enough to want to share with friends. Instead, you need to actively employ these tips and tricks to generate truly shareable content. By getting on board with these top 2019 shareable content trends, you can make your brand more popular.
Rely on the skills of expert content writers to harness these strategies and reap the benefits of highly shareable content. The best year of all for your business could be 2019!