When you’re writing a blog, the most important thing is to appeal to your readers. After all, it’s your readers who make your blog a success!
Seventy-seven percent of all Internet users read blogs. This means that blogging is incredibly beneficial for your business.
This holds, regardless of the subject matter of your blog. Whether you’re appealing to students, busy moms, or first-time homebuyers, coming up with great ideas is key.
One of the greatest challenges that blog writers face is coming up with exciting post ideas. Where can you find inspiration for content that your readers will love and, most importantly, share with others?
Statistics show that bloggers who publish at least once a week have more than double the chance of reporting strong results. This chart shows that the more often you post, the more customers you acquire.
This is good news. But it also means you’ll need a constant stream of post ideas. So, what are you going to write about on a regular basis?
Blog Posts to Improve Readers’ Lives
This chart shows that 18 percent of bloggers struggle to come up with relevant topics to keep their readers interested. If you’re one of them, here is some valuable advice — the most successful blog posts will improve readers’ lives.
Eighty-one percent of online consumers in the United States report that they think blogs are a trusted source of information. This explains why so many readers come back time and again to their favorite blogs.
When you write informative posts, you position yourself as a top authority in your field. Even better, you persuade your readers to like you and trust what you have to say.
It’s clear, therefore, that finding ways to create posts that inspire and inform is vital. So, which topics will work best for you?
An Overview of Blog Types to Consider
Here is a quick rundown of some of the most popular and successful blog types you might want to consider:
- The List Post – One of the top post types has to be the “listicle.” Listing things that your readers find interesting or valuable is useful and easy to read.
- How-to Posts – Teaching your readers how to accomplish something is always valuable.
- Case Studies – With a story-driven format, case studies look at processes and projects and highlight your successes.
- Problem and Solution Posts – Identify an issue that affects your readers, then present them with a solution.
- Frequently Asked Questions – Readers regularly search online for answers to their questions. You can answer them in a blog post.
- Recommended Questions – These posts recommend questions that your readers should ask, but rarely do.
- Checklists – Give your readers a set of steps they need to take to accomplish a task.
- Ultimate Guides – Fifty-five percent of bloggers report greater success when they write posts longer than 2,000 words. Ultimate guides work well in this longer format and give a complete insight into a relevant topic.
- Definitions – When people search with a “what is” question, this post can answer it.
- Statistical Posts – Using statistics in blog posts increases trust in your readers. Publish some relevant numbers surrounding the topic of your blog.
- Interviews – Interviewing someone relevant to your blog is always a good idea. It could be an influencer in your field, an employee, a business leader, or a colleague.
- The Best Post – This review-style post involves creating lists of the top resources, books, tools, etc., relating to your field.
- Review Posts – This type of post is self-explanatory – simply review something relevant to your niche.
- News Updates – Has something recently happened that’s relevant to your sector? Present your take on it to your readers.
- Spotting Trends – Every reader wants to know what’s new and different. Showcase what’s exciting and inspiring in your field.
- Addressing Challenges – What challenges are currently facing your readers? Write about the concerns they have about issues that affect them, then suggest a solution.
- Personal Stories – Showing the human face of your content is important. Write about your own experiences, inspirations, or issues to connect with readers.
- Prediction Posts – Everyone is curious about what’s going to happen in the future. Speculate and predict to generate debate among your readers.
- Reaction Posts – Share your own opinions on content that another blogger has published. It could be an opinion, a video, event, or course.
- Company News – Sharing happenings at your business or information about product updates can interest readers.
- Product Tips – Share with your readers top tips to ensure they’re getting maximum value from your product or service.
- Challenge Posts – Reading blog posts is passive, but you can get your readers involved and engaged. Issue them a challenge through your posts.
- Giveaways – Everyone likes getting something for nothing. Create blog posts where you give away a product or service and get your readers engaging with your content.
- Parody Posts – Everyone loves a bit of comedy. Creating a parody of something that’s trending is a great idea.
- Research Posts – As we’ve already mentioned, readers value statistics and research. Showcase some recent studies in your field in your blog posts.
- Celebrate User Generated Content – Readers love to engage with businesses. Showcase their contributions with a celebration of user-generated content.
- Go Behind the Scenes – The human face of your organization is key to connecting with readers. Show them a look behind the scenes of your company with interviews, videos, and images.
- Seasonal Posts – At key points in the year, such as Christmas, Easter, Thanksgiving, or Halloween, produce relevant content.
- Myth Busting – Every industry has its persisting myths and misconceptions. Bust them in your blog posts.
- Showcase Your Company Culture – Your readers want to know that your organization is ethical and trustworthy. Showcase your positive company culture by showing ways in which you promote diversity, inclusion, and staff well-being.
- Collaboration Posts – Thirty-two percent of bloggers never collaborate with others. However, 50 percent of bloggers who collaborate report strong results. Working with influencers and leaders in your niche to create posts is highly beneficial.
- Share Your Heritage – Readers are more likely to trust a company that has a long history. Share historical moments from your company and industry in general.
- Share Event Highlights – Has your business held or attended a recent event? Share the experience with your readers.
- Image Posts – Seventy-one percent of marketers use visual assets as part of their strategy. Create an image-focused post about your business to engage with readers more effectively.
- Video Posts- Forty-one percent of bloggers report strong results when they use video content in their posts. How-to videos, video interviews, or video product reviews are all examples of ways that you can harness this potential.
- Infographic Posts – Average readers spend just 37 seconds reading blog posts. Infographics are, therefore, an effective tool to capture attention quickly and present information in an easily accessible way.
- Charitable Works – Readers are more likely to engage with a company that they feel has the greater good at heart. Showcase the things your business does for the community and charities in your posts.
- Humorous Posts – Shareable content is the order of the day, and the funnier your content is, the more shares it’ll get. Make your posts funny, perhaps with a satirical subject matter or memes, and readers will engage.
- Get Controversial – You can inspire reader comments and engagement by posting controversial content. Publish your opinions on a recent news item or popular trend or discuss politics and inspire readers to reach out.
As you can see from this chart, different types of content formats produce different results. However, having a good mix of format types is important to keep your audience engaged.
Great Blog Post Ideas for Different Industries
You can use the 39 blog post ideas suggested above across a wide range of industries. However, you need to tailor them to suit the needs of your sector.
If you’re running a debt management company, for example, you’ll need a different approach to someone writing for students. Your tone and subject matter will both need to vary, but the overall blog types can stay the same.
Need a clearer example? Here, we look at how different industries can apply these ideas.
Blog Post Ideas for The Financial Sector
With the ideas above in mind, let’s take a look at how we can apply these to financial blogs.
Listicle blogs are great for this sector. Here are some good examples:
- 10 Great Investments for Winter
- 20 Top Banks to Consider for Your Current Account
- 15 High-Interest Accounts for Savers
How-to posts also work extremely well. Readers always need advice regarding their finances.
Some examples include:
- How to Find the Right Credit Card for You
- How to Choose A Current Account
Problem-and-solution posts always provide value for readers in this niche. How about these examples?
- Struggling to Get A Mortgage? Top Tips to Help You Out
- Got Bad Credit? Expert Advice to Help You Find A Lender
If you’re looking for question-focused content, you could come up with something along these lines:
- What Should You Ask Your Prospective Mortgage Lender?
- Top Ten Questions Consumers Ask About Getting A Loan
When it comes to long-form content, there’s no shortage of options within this industry. Some ideas to get you started include:
- Your Expert Guide to Choosing A Home Insurer
- Everything You Need to Know About Remortgaging Your Property
Or, how about some product tips to set you apart as an authority in your sector:
- How to Get the Best Value from Your Credit Card
- Five Things You Didn’t Know About Your Car Insurance Policy
Even seasonal tips work well as financial blog posts:
- Five Ways to Save Money During the Holiday Season
- Top Tips for Revolutionizing Your Finances for The New Year
Just like any other sector, there are plenty of myths and misconceptions surrounding finance. Try busting them with these ideas:
- Think All Rewards Cards Are the Same? Think Again!
- Busting the Myths About Bad Credit Lenders
Commenting on trends and news stories is also possible when you’re writing a finance blog. These titles work well:
- How Will This Year’s Federal Spending Affect Your Family?
- 20 Credit Card Trends to Watch In 2020
These are just some of the ways you can incorporate our ideas into your finance blogs.
Blog Post Ideas for Students
If you’re aiming your blog at the needs of students, you’re spoiled for choice of ideas. Here are some ways you incorporate our 39 blog ideas into your writing.
Humorous posts work brilliantly for this young target audience. Sharing memes and viral images is commonplace, so you can piggyback on this trend with these titles:
- 10 Memes That Sum Up Life in Your Dorm
- The Student’s Struggle – Five Images That Sum It Up
This youthful demographic is also used to commenting on posts and engaging with content. You can harness this potential with these titles:
- What Do You Think About Working While Studying? Students Share Their Ideas
- Share Your Opinions About Your Course and Win A Laptop
Controversial posts will always provoke a reaction, but especially among the vociferous student community. These titles will get your readers commenting:
- Why Are More Students Using Drugs to Help Them Study?
- Should Colleges Be Catering for Vegan Students?
Of course, there’s a wealth of advice that student readers can benefit from. You can use your content to inform your target audience with these titles:
- Top Tips for Choosing the Right Student Bank Account
- Ready to Apply for Your First Job? Follow This Ultimate Guide
- Heading Off to College? Five Ways to Feel at Home Straight Away
Blog Post Ideas for Parents
Parent blogs are a popular niche with busy moms and dads craving advice about how to cope with their kids. Here are some ways in which you can harness the ideas we’ve suggested and adapt them to your content.
How-to posts are a go-to for this sector, including these ideas:
- How to Potty-Train Your Toddler
- How to Introduce Solid Foods to Your Baby
Another great option for this audience is a personal story. Moms and dads love having an insight into the lives of others, so they know they’re not alone.
These blog post ideas work extremely well:
- I Had Triplets, too – How I Coped
- Managing Breastfeeding in The Workplace – Top Tips from My Own Experience
Parents always want to do their best for their kids, so “best-of” posts work well, too. These suggestions could give you some inspiration:
- 10 Best Bedtime Books for Your Preschooler
- 15 Best Crib Mattresses for Your Newborn
In this vein, review posts are also popular with this demographic. Busy parents need advice about which products to buy, so they’re always looking for information:
- The Bugaboo Cameleon 3 – Is It the Best Choice?
- Need A Convertible Car Seat? Could the Chicco NextFit Zip Be the Answer?
Blog Post Ideas for Real Estate Professionals
The real estate industry is ripe for all kinds of blog post content. From advising readers to reviewing mortgage products, there’s a wealth of topics to choose from.
Ultimate guides work extremely well in this sector. Readers are thirsty for knowledge since they’re making a major investment in their futures, and you can capitalize on that.
- Your Complete Guide to Choosing an Investment Property
- A Realtor’s Ultimate Guide to Selling Your Home
As this is an ever-changing sector, posts about news topics and trends are also a good choice. Here are some suggestions to use:
- Top Trends to Watch Out for Next Year in The Real Estate Industry
- Will the Latest Tax Changes Affect the Housing Market?
You can also use your content to address the challenges facing those who are buying or selling a property. Here are some suggestions to consider:
- Dreading Your Move? These Tips Will Help You Get Prepared
- No Buyers Interested? Try These Five Things to Boost Your Curb Appeal
Creating Valuable Content Is Key
Whatever your blog subject, remember that value is key. As long as readers enjoy what they’re reading and find it useful, they’ll keep coming back for more. With interesting and varied blog content that appeals, you’ll attract readers. They, in turn, will share your posts to a wider audience. As you expand your reach, your business will grow and thrive.
Contact us for more ideas.