It can be a challenge to plan the future of your business and set goals with SEO in mind. However, there’s no denying that implementing the right SEO strategies can help to move your business forward. SEO is intricately connected to content marketing, which is directly tied to the popularity of your website and your direct and indirect business income.
There are several statistics out there that suggest that investing in SEO is a smart move for your business. Here are some percentages that you may want to consider as you move forward with organizing or revamping your company.
According to Ascend2, 72% of marketers around the world stated that the most effective SEO method was creating relevant content, based on a report in June of 2015. This same report also stated that 48% of those who responded to the survey said that phrase and keyword research was the most effective SEO method. Thirty-four percent of these individuals also shared that updating their websites frequently was another effective marketing tool. Ascend2 confirmed that 89% of people around the world stated that SEO is effective for achieving positive results like getting more website traffic, generating leads and improving search rankings.
It’s also essential to note that the word count for the pages that are in the top 10 search results have increased a bit. The average word count was 975 in 2014, but in 2015, it went up to 1,285, according to SearchMetrics. So, be as descriptive as you can about your website using SEO, so that visitors know exactly what they’re getting when they visit your website. It has also been proven that articles with a longer word count were shared more often than shorter articles. According to a July 2015 study by Moz and BuzzSumo, out of 1 million articles that were shared on the Internet, the ones that were 1,000 words or more were shared more often than shorter content.
If you’re wondering if content marketing is truly worth it, overall the answer is yes. The Content Marketing Institute states that 86% of business-to-business marketers and 77% of business-to-consumer marketers rely on content marketing to keep their companies thriving. Mashable states that Google gets more than 100 billion searches every month from around the world! Most of these searches come from Google mobile, which means that customers all over the world are likely looking at your business website while they’re on the go, so you’ve only got a few minutes to grab their attention.
To further emphasize just how important SEO is, Econsultancy conducted a poll, which revealed that 73% of in-house marketing agencies and 76% of the agencies in the US confirmed that SEO provided a return on investment that were good or excellent.
Of course, in order for you to experience all the positive aspects of SEO, you have to have a website. While word-of-mouth marketing and direct mail campaigns can still be effective, professional websites are one of the best ways to make sure that millions of potential customers are exposed to your business every day. If you’re not sure how to get started with building your website, WordPress is a wonderful tool.
It’s important to realize that SEO is valuable for your business, whether you’ve got a small company or a large corporation. Content marketing and SEO should work together to ensure that you’re securing your customer base and bringing in significant income for your business. It may take some time and development before you get your site exactly the way you want it, and you will likely revamp your site as your business grows. But keeping SEO features active on your website is one of the best ways to make sure that you’re acquiring and maintaining a client base that will increase your chances of success.