Link building is an extremely important SEO tactic when trying to improve your SERP. This is also where technical writing comes into play. There are various link building strategies and tactics you can use in order to give your business that link building edge. Here are a few examples:

1.Link partners

It is important to find link partners with credibility and global popularity. A site such as Wikipedia has hundreds and thousands of diverse sites linking to it. Choose your link partners wisely and you will see the results you’re looking for.

2.Don’t end up as spam

Currently more than 60% of web pages are classified as spam. In order to try and control this increasing epidemic of unwanted and unnecessary content and information, search engines are now using complex technical systems and in order to weed out the real diamonds in the rough. If you have links that can be traced to and from highly-trusted domains, this will lead to a significant boost in your ranking score. Domains such as universities, government agencies and non-profit organizations are perfect examples of some of these highly trusted domains.

3.Everything becomes stale

Unfortunately, just because you’ve followed all the tips and tricks of the trade that doesn’t mean you are in the clear forever. Your links will eventually become stale if you are not constantly monitoring them and the sites and content they are linked to. You need to stay relevant and fresh. Outdated sites and informative articles often lead to a decline in readership popularity. Continue earning additional links with updated articles and posts in order to keep your links fresh. Search engines pick up on these fresh signals in order to judge current popularity and relevance and this plays an important part in what they refer to as “FreshRank”.

4.Sharing is caring

The last couple of years have seen an absolute explosion of personal as well as professional interaction and engagement via various social media platforms. No-one can pretend that these forums, which once served only individuals and their needs, have not surfaced as incredibly powerful business tools. Sites such as Facebook, Google+ and Twitter are now playing big parts in the making or the breaking of a business.

It is important to know that the various social media platforms use different rules, regulations and algorithms than your average search engine when it comes to shared links, they still do not go unnoticed. There are a lot of debate surrounding how these various rules of each of these social media platforms factor into the algorithms of the search engines, but there is no denying that the positive impact and effect can be viewed and analyzed by using available stats such as on Google Analytics. The technological predictions on the future impact of these social sites are clearly stating that we should be expecting a further rise in importance of all social media channels.

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