By now, most people and businesses are aware of the importance of regular, fresh and quality content. It will boost your page rankings and make your site more relevant and effective. Despite the importance of ongoing, top-notch content, so many companies delegate the task to someone who does not have the time, inclination or skills to do a good job of it.

The importance of online relevance and effectiveness has grown over the years and is now at a point that anyone not effectively marketing their business online is at a significant disadvantage. The most effective way to maintain a strong online presence is to have excellent content that is regularly updated and engages the reader. Hiring a full-time person or team to write content is not feasible for most businesses, which is why many companies outsource their content writing.  

Why outsource?

While you may have great staff that are knowledgeable and good at what they do, it is rare to have staff available with the necessary skills and ability to produce ongoing quality content. Even if you have people that can do it, they rarely have the time to write consistent, high-quality content. In-house content writing is a rushed grudge effort. Why do this when there is a vast pool of experienced, dedicated writers available to assist you? 

More than 60% of business to business marketers state that creating and delivering engaging content is one of their biggest challenges. Over 200 million people are now using ad blockers, and the number is increasing all the time. This means the “traditional” online marketing is becoming less effective and quality content more effective. 

The benefits of outsourcing: 

Lower costs

The cost of outsourcing your content writing is significantly lower than employing a person or team of people to do it in-house. They might well be underutilized and will cost you money on an ongoing basis, whether you need writing or not. 

The cost of using existing internal staff is also very costly. Having them write content will take them away from their usual work, and that will result in lower productivity and lower outputs. Allow your staff to focus on their key objectives and not be distracted by having to write content. Rather leave that to the specialists. 

With a content writing agency, you only need to pay as and when content is required. You also do not need to utilize management’s time to oversee their work. 

Speed

Freelance writers are available immediately, and if you need content, you can get it instantly if required. If you need lots of work in a hurry, SEO content agencies are equipped to deal with that since they have large teams of skilled and experienced writers. There is lots of flexibility that comes with using a content writing agency, and you can use them as much or as little as necessary. 

Content that is ready to publish

A skilled content writing service will provide you with work that is complete, grammatically correct and ready to post. You will not have to spend unnecessary time checking and proofreading the work. Agencies make use of editors to ensure that the work is up to your standards, original and free of errors. This can save you a huge amount of time. 

Experience and Skills

SEO content writing is an art, and those that do it professionally have acquired the necessary skills and expertise to do it effectively. They also have gained experience over time and have fine-tuned their writing. It is extremely rare to find these skills and experience amongst your general staff. 

There are many aspects to SEO writing, and it goes way beyond simply using keywords. Experienced writers understand the requirements for quality, engaging copy. Poor quality writing is not going to enhance your online presence and can do more harm than good. 

Expertise

SEO writing agencies have a large team of writers with a vast range of knowledge and know-how. A good content writing agency will have writers that understand your industry and market and will be able to provide relevant, factual and engaging content. 

More than 80 percent of decision makers in business would rather receive company information through articles as opposed to adverts. Regular engaging content is critical to the success of your business, and a content writing agency is the easiest and most effective way to achieve this.