Anyone who has had anything to do with marketing recently will know the term “buyer personas”. In fact, it’s one of the most commonly heard buzzwords today. Yet, this is a term that’s often casually used, as if everybody knows precisely what it means. Unfortunately, this isn’t always the case. Many organizations are unaware of [...]
Content marketing and blogging – two buzzwords of the modern online era. It’s no wonder that many people believe the two are the same thing. After all, both are about creating web content. Yet, although in one sense this is true, blogging is a much more shallow form of writing than content marketing. Content marketing [...]
Having an effective content marketing strategy is imperative in today’s competitive business environment. One key element is social media marketing. The above chart shows that social media is extremely important to overall content marketing strategies. However, despite its importance, it raises a challenging dichotomy. On the one hand, social media marketing should be about giving [...]
Content marketing offers a high-quality opportunity to convert visitors into customers. However, if you want to capture then retain your target customer’s interest, you need to give them valuable information. It’s only when they have the details they need that they can make a decision. If your financial institution answers questions and offers solutions to [...]
How many blog posts have you written but then forgotten about? Millions of blog posts get written and viewed every day. However, they then end up discarded and overlooked, and no one ever sees them again. If you think about it, you’ll probably be able to identify with this all too easily. If you aren’t [...]
When you’re writing a blog, it can be tempting to just write about whatever interests you. You understand your business, and you’re passionate about your subject. It appears to make sense to write more about your products or about elements of your business that excite you. Yet, this is rarely the right approach for any [...]
Your content is essential when it comes to attracting the right audience to your business. Yet, even the most beautifully crafted blog may not achieve the heights of success you are hoping for. This video gives you some ideas about how to create great content. However, that is not the end of the story. There [...]
For any business, its brand is key. A brand is a business’s top asset since it is the personification of that company. The way it sounds, acts, and looks directly affects how customers perceive it. Numerous factors go into making a brand successful. However, arguably, the most valuable factor is the consistency of the content. [...]
Does this sound familiar? You’ve crafted a fantastic post using your very best ideas. You’ve done extensive research. You’ve checked to make sure the text flows perfectly. You’ve edited it until it’s flawless. It goes live on your site, and you wait with anticipation for the likes and shares to come in. Only, they don’t. [...]
The phrase “content is king” is well-known among anyone who’s familiar with successful digital marketing strategies. But there’s one thing more important than crafting the perfect post – crafting the perfect headline. It may seem simple to write a headline for your post. Coming up with five to 10 words that sum up the content [...]