Since Google introduced its Panda and Penguin updates to its search engine, it has become harder for low quality websites to receive a higher ranking. At the same time, it has become easier for high quality websites to climb to the top of the SERP. So what makes a high quality website? The answer, to [...]
Content marketing used properly can enable you to get a lot of inbound traffic to your website. It helps you build strong brand awareness and opens up the lines of communication between you and the consumer. To make content marketing work you need a concrete strategy. If you do not have a strong foundation, your [...]
A lot of small business owners have this idea that once they create a website their customers will come flocking to them. They couldn't be more wrong. The internet is a crowded marketplace with millions of websites and the competition for visitor traffic is so tough that your target market may not even know that [...]
Communication is the key to a successful business. In today's cutthroat online market, you cannot keep your customers interested in you without engaging with them. Social media like Facebook and Twitter provide great platforms to communicate with existing and potential customers and build a lasting relationship with them. Therefore, in order to retain your audience [...]
SEO is probably the loudest buzzword in online marketing today. It stands for Search Engine Optimization and involves techniques to make a website more search engine friendly so that it will have a higher ranking in the Search Engine Results Page (SERP). In other words, it increases the visibility of your site so that your [...]
Someone once said that a website or a blog should be like life itself – constantly changing and evolving. A website or blog that is not updated regularly fails to attract new traffic and even loyal visitors desert it eventually. In contrast, a website with fresh content receives a high ranking in search engines, which [...]
Pinterest attracted 13 million users within ten months of its release, becoming one of the fastest growing websites in the history of the internet. In North America, the users of this pin board style photo-sharing website are overwhelmingly female - a fact not lost on the more than 100 of the top brands that are [...]
Did you know that 60% of the world's top brands are now using Instagram for social media marketing? With close to 100 million users and growing every day, it is not surprising that this online photo-sharing, video-sharing and social networking service has turned out to be a bonanza for businesses. You too can use Instagram [...]
There isn’t a single metric that can successfully tell you whether your content marketing plan is working. To truly determine your blog or websites success you will need to create an array of metrics. Since there are so many metrics for content marketing, and even more tools used to measure them, the framework is broken down [...]
Social media sites have grown tremendously over the past decade, that they have practically become a way of life. Popular sites like Facebook, Twitter and YouTube have millions of users worldwide who cannot think of life without them. This has opened up opportunities for businesses that were unthinkable only ten years ago. They have made [...]