There is absolutely no doubt that content marketing is the hottest trend in both communications and marketing today. Unlike most trends, which fade away, content marketing is clearly here to stay. Forbes recently reported that “93% of business to business marketing/communications professionals use content marketing as a strategy.” Content marketing generates three times as many [...]
Owning a small business can be overwhelming. Between dealing with customers, monitoring expenses and dealing with complaints it is difficult to find time to breathe. One easy way to increase your productivity and alleviate some of your stress is to have good business apps that fit your business’s needs. Here at Varci Media we know [...]
There are millions of businesses out there wanting the public’s attention. Consumers today are using modern technology to avoid advertising. Consumers fast forward through commercials and pay extra for advertisement free radio. They buy ad blockers for their computers and block advertisements from their social media outlets. Today world custom content is favored by more than [...]
Content marketing is a reliable way to help build your business online. The right content marketing plan can increase sales and make your brand the “total package.” Brand storytelling is an ongoing conversation between your business and its customers. It gives the consumer a look at where your company’s past, present, and future. It is [...]
Almost everyone has heard the term content marketing. It is tossed around millions of times a day online and inside businesses. Some may be asking what exactly content marketing is. Content marketing is exactly what it says it is. It is the process of using engaging content to engage consumers and increase sales. For businesses, [...]
Since the dawn of civilization, technology has been the driving force behind change. Within the lifetime of most people living today, the development and proliferation of the computer, internet, mobile phone and related technologies have completely transformed the way we live our life and conduct our business. The astounding success of social media like Facebook [...]
It can be a challenge to find engaging and interesting topics for your readers. Even if you have a niche blog, finding the right things to write about may not always come easily. To get your creative juices flowing, here are 5 ideas for finding the blog topics that will keep readers coming back for [...]
Until recently, search engine optimization, or SEO in short, used to be viewed as the most important factor in driving traffic to a website or blog. Things seem to have changed lately. SEO has been receiving a lot of not-so-favourable press from people who think it has been given more credit than it deserves. They [...]
I often hear people asking "Are keywords really important?" Before Google's Hummingbird update, keyword was indeed the king of online search. Some people are of the view that they are not so important anymore. But the truth is that keywords are still as relevant as they were before. The only thing that has changed is [...]
Social media has become an important platform for businesses to launch, build and promote their brand. But while you may want to have a presence on every one of them to expand your reach, not all of them may work for your business. In fact, some of them may be a waste of your valuable [...]