There isn’t a single metric that can successfully tell you whether your content marketing plan is working. To truly determine your blog or websites success you will need to create an array of metrics. Since there are so many metrics for content marketing, and even more tools used to measure them, the framework is broken down [...]
There is absolutely no doubt that content marketing is the hottest trend in both communications and marketing today. Unlike most trends, which fade away, content marketing is clearly here to stay. Forbes recently reported that “93% of business to business marketing/communications professionals use content marketing as a strategy.” Content marketing generates three times as many [...]
Content marketing is a reliable way to help build your business online. The right content marketing plan can increase sales and make your brand the “total package.” Brand storytelling is an ongoing conversation between your business and its customers. It gives the consumer a look at where your company’s past, present, and future. It is [...]
Almost everyone has heard the term content marketing. It is tossed around millions of times a day online and inside businesses. Some may be asking what exactly content marketing is. Content marketing is exactly what it says it is. It is the process of using engaging content to engage consumers and increase sales. For businesses, [...]
I often hear people asking "Are keywords really important?" Before Google's Hummingbird update, keyword was indeed the king of online search. Some people are of the view that they are not so important anymore. But the truth is that keywords are still as relevant as they were before. The only thing that has changed is [...]
Now that you’ve got your website up and running, it’s time to find effective ways to monetize it. You can actually make money from your website, and there are many sites on the internet that were created simply for generating income. Whether you want to generate a substantial income from your site or you’re just [...]