Financial brands today need to find ways to stand out from the crowd. In a society that is increasingly digitally driven and fast-paced, it’s becoming harder to stay competitive. With the world becoming more automated than ever before, it is humanity that is now at a premium. The human touch is becoming more difficult to [...]
You’ve almost certainly heard it said that content is king. Most financial institutions understand that producing quality content is a vital strategy. However, what does this mean in practice? How can you harness the power of content to your advantage? The infographic above shows just how many elements go into creating the ideal content. It’s [...]
How many blog posts have you written but then forgotten about? Millions of blog posts get written and viewed every day. However, they then end up discarded and overlooked, and no one ever sees them again. If you think about it, you’ll probably be able to identify with this all too easily. If you aren’t [...]
When you’re writing a blog, it can be tempting to just write about whatever interests you. You understand your business, and you’re passionate about your subject. It appears to make sense to write more about your products or about elements of your business that excite you. Yet, this is rarely the right approach for any [...]
Your content is essential when it comes to attracting the right audience to your business. Yet, even the most beautifully crafted blog may not achieve the heights of success you are hoping for. This video gives you some ideas about how to create great content. However, that is not the end of the story. There [...]
Does this sound familiar? You’ve crafted a fantastic post using your very best ideas. You’ve done extensive research. You’ve checked to make sure the text flows perfectly. You’ve edited it until it’s flawless. It goes live on your site, and you wait with anticipation for the likes and shares to come in. Only, they don’t. [...]
The year 2019 has seen its fair share of relevant and interesting articles about the financial sector. Experts have expressed their opinions over the last few months about various aspects of the industry. Up-to-date research about how the banking industry can learn from retail has recently come to light. There have been articles published about [...]
When you’re writing a blog, the most important thing is to appeal to your readers. After all, it’s your readers who make your blog a success! Seventy-seven percent of all Internet users read blogs. This means that blogging is incredibly beneficial for your business. This holds, regardless of the subject matter of your blog. Whether [...]
It can be a challenge to plan the future of your business and set goals with SEO in mind. However, there’s no denying that implementing the right SEO strategies can help to move your business forward. SEO is intricately connected to content marketing, which is directly tied to the popularity of your website and your [...]
Did you know that video viewers are 1.7x more likely to purchase your product or service than non-viewers? There are various ways that video marketing can benefit your business. First of all, if your video is optimized correctly, it can help to boost your search engine rankings and make your business website more popular. When customers are able [...]