Everyone knows the phrase “content is king.” In fact, it’s a saying that has been around for some time within the digital marketing sector. But is it still true? The content marketing field is constantly evolving and changing. Therefore, it couldn’t be more important to stay up to date with the latest trends. Organizations that [...]
You’ve almost certainly heard it said that content is king. Most financial institutions understand that producing quality content is a vital strategy. However, what does this mean in practice? How can you harness the power of content to your advantage? The infographic above shows just how many elements go into creating the ideal content. It’s [...]
Content marketing offers a high-quality opportunity to convert visitors into customers. However, if you want to capture then retain your target customer’s interest, you need to give them valuable information. It’s only when they have the details they need that they can make a decision. If your financial institution answers questions and offers solutions to [...]
For many people, the term “micro-engagement” means absolutely nothing. Nevertheless, most will have seen it on a regular basis. The term micro-engagement refers to today’s trend toward making things smaller. This has been fueled by the fact that we all have much more hectic and busy lives than ever before. And, that means we have [...]
The term “shareable content” has been a buzzword during 2018. So, will it still be relevant in 2019? It’s highly like that the creation of shareable content will be more important than ever in 2019. However, what will be the latest trends in this area of content writing? Let’s take a look at some of [...]
Not so long ago, the go-to SEO strategy was to include as many keywords in the content as possible. In fact, in some cases, there seemed to be more keywords than content itself. Of course, a drive to rank highly on Google fueled this strategy. The more keywords, the higher the ranking — right? Wrong. [...]
It can be a challenge to plan the future of your business and set goals with SEO in mind. However, there’s no denying that implementing the right SEO strategies can help to move your business forward. SEO is intricately connected to content marketing, which is directly tied to the popularity of your website and your [...]
One of the most effective ways to give people a positive impression of your business is to have a website that is professionally maintained. There are also certain rules that you should be aware of if you want your company website to be in good standing with Google. When you have the right article writing [...]
Ever heard the saying that if it sounds too good to be true, it probably is? Well, the same goes for a lot of marketing strategies and tactics. Clients are often wondering how to gain the most from their inbound marketing. And quite often, these clients are still quite confused regarding the basics of how [...]
Does it feel like you are trying to navigate very stormy SEO waters in cyberspace? Are you getting conflicting or downright bad advice on how you should be deciding on the best SEO tactics for your business and website? Then you don’t need to feel alone. SEO is no longer as smooth sailing it once [...]