Someone once said that a website or a blog should be like life itself – constantly changing and evolving. A website or blog that is not updated regularly fails to attract new traffic and even loyal visitors desert it eventually. In contrast, a website with fresh content receives a high ranking in search engines, which is essential for attracting traffic. Adding fresh content to your website or blog regularly is important for the following four reasons:
1. To make it easier for search engines to find you: There are hundreds of millions of websites and blogs on the internet. To have any chance of being found by a search engine like Google, your website must have content that is fresh and relevant. Search engines work in such a way that they give preference to fresh content over old content. For example, Google ranks your site by factors like the inception date, frequency of document change and percentage of change. The more frequently you update your site, the higher the chance it has of being found by search engines.
2. To show your customers that you are open for business: What would you think of a company whose website has the same content every time you visit it? You would think that the company is either defunct or is not doing anything. When your customers think that way, they will stop coming back and recommending it to their friends. The only way to show your customers that you are open for business is to update your content regularly. If you can’t add fresh content every day, then you should make it a point to update at least once a month. That way your customers will know that you are in business and keep coming back.
3. To attract inbound links to your website: A website that has fresh and interesting content, will attract a lot of people who share the link (to your website) on their websites and social media sites. This is referred to as inbound links – because they bring traffic to your website from other websites – these links are very useful tools to increase sales. A lot of websites depend on inbound links to get traffic. Without such links, the traffic to your website would decrease by a significant percentage.
4. To prove that you are the authority on the subject matter: This is the age of specialization and people are willing to listen to only those who they believe are the authority on any subject. Therefore, you must prove that you are the authority in your line of business in order to stay ahead of competition. You can do that by updating your website or blog with useful and informative content regularly. When you have so much information to share, people will view you as the expert on the topic and keep coming back for more.
Having fresh content is important not only for attracting traffic to your website or blog; it also makes you work harder, do more research and become more knowledgeable. As Winston Churchill once said, “Knowledge is power,” and in today’s highly competitive business world, that power translates into increased sales and a higher profit margin. This is why it is important to have fresh content on your website.
How often do you update your site?
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