Did you know that each day, more than 27 million pieces of content will be shared online? So, just in case you’re wondering, content really is king. The content marketing industry is really beginning to thrive, and more people are turning to online content as a lucrative marketing tool.
Content marketing has changed the way that people showcase the products and services that their businesses have to offer. Social media is also essential for getting the word out about your business as well. So, the more quality content you have on hand, the more valuable material you’ll be able to share with your followers.
While you may know that content marketing is important, you may still have some questions about how to market your content properly. Here are some things you may not know about content promotion.
You Need a Blog
Studies have shown that company websites with an active blog generate 67 percent more customer leads each month. It’s no secret that people love blogs, and they’re even more attracted to these blogs when the articles are featured on a website people follow often.
Blog content writing gives readers a real and relatable view of what your business is really all about. A blog can make a professional concept easier to understand for your customers, and can even provide a call to action that will inspire others.
Your Content Is Actual Marketing Material
In addition to having top-notch services and products, content on your website is actual marketing material. You have to strive to ensure that the articles, videos and blogs on your website are valuable. People are pretty selective when it comes to what they like to see on professional websites, and you won’t be able to keep their attention for very long if the quality is not there. Be direct, interesting and relevant at all times.
Be Consistent
Whether it’s blog content writing, video streaming or a social media interaction, remember to be consistent when it comes to content. Since people have better internet connections these days, it may be best for you to post a video weekly in order to keep your followers up to date with the exciting things happening in your business. You should also keep up with your content production schedule because it shows consistency on your part, and gives your customers even more to look forward to. You’ll also find that your website will be easier to find online, and you’ll get a higher search engine ranking if you’re constantly posting new material.
Make Your Answers “Rich”
The main goal of Google is to deliver relevant results to users. More than 20 percent of queries in Google yield a “rich answer.” Answers that are “rich” are both concise and informative. The more detailed an answer is, the less time a user will have to spend clicking through your website to find the information he/she needs. If you want to be featured in the “rich answers” results when a potential customer is attempting to find a business like yours on Google, make sure that your content is high-quality. Provide short yet informative answers to some of the main questions customers may have, so that searching for your website and navigating through your site’s pages is easier.
Think Beyond Social Media
Even if you’ve got a content writing agency taking care of most of the written material for your website, you should still make sure that your company has a voice in more than one venue. Social media can be pretty effective when it comes to letting more and more people know about your business. You can also paste your blog content writing material on your social media pages as a form of cross-promotion for people who don’t visit your website often.
However, when it comes to effective content marketing, you’ve got to do more than simply post on social media. There may be instances in which you can pay for exposure, such as getting a radio advertising spot. Or, you can attend a trade show or two. Taking these steps can make your social media accounts more attractive to customers, and can serve as a way for consumers to keep up with your brand after being introduced to it.