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Now that 2016 has begun, you likely have several professional goals for your business. You may desire to drive more customers to your website or improve your products or services. If you maintain a blog for your business or are constantly updating the content on your website, one of your 2016 goals may be to [...]
The main goal of content marketing should be for you to attract new customers, while continuing to pique the interest of clients you already have. This, of course, can lead to more sales of your services or products, and will keep your business thriving. However, if you notice that certain tactics work better than others [...]
When you’re marketing the content for your business, you may find that written content alone isn’t attracting enough viewers. That’s why it may be beneficial for you to add more visual content to your blog in the form of videos. While writing blog content can explain the mission and overall objective of your business, turning [...]
Content marketing takes time and real effort, but with hard work you will find yourself celebrating the strategies success. Content marketing works and that is why it is without a doubt the hottest marketing strategy out there. Even though content marketing is a trending marketing strategy that doesn’t mean your content marketing will be successful. [...]
Content marketing is by no means new, but it is trending in a major way. One reason this marketing technique is so popular is that you do not need to be or hire a specialist to understand how it works. Content has been around so long that one could say that cavemen created it. Cavemen [...]
There isn’t a single metric that can successfully tell you whether your content marketing plan is working. To truly determine your blog or websites success you will need to create an array of metrics. Since there are so many metrics for content marketing, and even more tools used to measure them, the framework is broken down [...]
There is absolutely no doubt that content marketing is the hottest trend in both communications and marketing today. Unlike most trends, which fade away, content marketing is clearly here to stay. Forbes recently reported that “93% of business to business marketing/communications professionals use content marketing as a strategy.” Content marketing generates three times as many [...]
There are millions of businesses out there wanting the public’s attention. Consumers today are using modern technology to avoid advertising. Consumers fast forward through commercials and pay extra for advertisement free radio. They buy ad blockers for their computers and block advertisements from their social media outlets. Today world custom content is favored by more than [...]
Content marketing is a reliable way to help build your business online. The right content marketing plan can increase sales and make your brand the “total package.” Brand storytelling is an ongoing conversation between your business and its customers. It gives the consumer a look at where your company’s past, present, and future. It is [...]
Almost everyone has heard the term content marketing. It is tossed around millions of times a day online and inside businesses. Some may be asking what exactly content marketing is. Content marketing is exactly what it says it is. It is the process of using engaging content to engage consumers and increase sales. For businesses, [...]