Did you know that video viewers are 1.7x more likely to purchase your product or service than non-viewers? There are various ways that video marketing can benefit your business. First of all, if your video is optimized correctly, it can help to boost your search engine rankings and make your business website more popular. When customers are able to engage with you more, they’re more likely to keep coming to your website to see interesting material and make purchases.
Since video is much more engaging, some customers will see it as more entertaining, and may be more inclined to buy from you, after seeing an informative video. Studies have also shown that people are more likely to spend time on a website that has interesting videos. While articles can be interesting and informative, it’s best to make the articles as concise as possible. You have a little more time to get customers’ attention with a video, especially if you add the right design. For instance, colors like blue and dark shades of gray denote authority and confidence. This will give customers the impression that you can be trusted, and shows that you’re a leader in the industry. When you use colors like red or yellow in your videos, you’re showing customers that your company is exciting, and you’re giving the impression that you’re passionate about what you do.
If you’re not quite sure how to use video to move your business forward, here are a few ideas to get you started.
Use Video To Showcase a Product
If your business sells a product, showcase what your business is known for. If your company sells shoes and accessories, display these items in a high-quality light. Showcase all the colors and styles that are available, and select a few people to model your products. You can also include written customer testimonials from customers who were happy with their purchases.
Use Video To Explain Something
How-to videos are pretty trendy these days, and you can use this to your advantage to further your business. Explain a step-by-step process that will be valuable to your customers. If you’re selling software, provide a video tutorial that tells customers exactly how to use the program. Walk them through the process of downloading the software. Be sure to include your contact information at the end of the video in case customers need to get in touch with you for questions.
Use Video for Q&A Sessions
You can also record videos that will support the material on your website. Take advantage of live video features that allow you to talk to your customers in real time. This way, you can answer questions and walk customers through the process of using your product. You can answer these questions by responding to a post on social media or by creating a blog post.
Adding background music if you’re doing a how-to video is a great way to make your video more interesting.If your company has a upbeat reputation, include instrumental songs from popular artists. To maintain a more conservative reputation but still appeal to a larger audience, you can purchase sound clips of elevator or classical music.
A couple different kinds of video you can try are Whiteboard Animation videos, which are best if you want to do product demos or share information with your clients in a fun and engaging way. Kinetic typography videos are also ideal if you have a lot of written material that you want to share and want to increase the chances that customers will remember the message.