There is absolutely no doubt that content marketing is the hottest trend in both communications and marketing today. Unlike most trends, which fade away, content marketing is clearly here to stay.
Forbes recently reported that “93% of business to business marketing/communications professionals use content marketing as a strategy.” Content marketing generates three times as many leads as any other type of marketing strategy. Today content marketing is a big business worth an estimated $44 billion.
The trend seems to indicate that every month B2B marketers are spending a lot of money on content. Words are powerful tools and business owners now realize that content drives social media usage. Reading quality content makes consumers feel closer to companies. Content gives them a behind the scenes view, which strengthens their trust in the brand.
Many major companies now hire companies to take care of their content marketing. This is completely dedicated to producing engaging and quality content. At Varci Media we fully understand the importance of quality content and have the experience and knowledge to take your company to new heights.
By approaching consumers with quality content you are allowing them to get comfortable with you at their own pace. It is vital to businesses, that as the relationship grows, businesses offer more valuable information to keep the consumer reading and interested. For example start a daily or weekly blog, offer consumers the option to sign up for a weekly, bi-weekly or monthly eNewsletter.
It’s important to understand that a blog or newsletter is not a one-time deal. Success means dedicating both time and money to content marketing. It is important for the businesses growth that content be fresh and that communication with customers is sustained on a daily basis. A customer will purchase from a company that quickly responds to questions or has important information readily available to the consumer than those that don’t.
If you start off your content marketing with great fanfare, but then just drop off you will see sales drop off as well. Sustaining communication on a regular basis is one of the biggest keys to successful content marketing.
It is important to offer consumers compelling content at all times. New buyers are hungry for content that will aid them in purchases, finding a job and even help them in their personal lives. Today they can find this content everywhere on the internet. Smart businesses understand the importance of content managing.
Right now content marketing is the new buzz word and it is here to stay. Statistics do not lie and the latest statistics show that the more money a business spends on content the better the business does. Content builds trust and good content builds trust and lifetime relationships with consumers.
The most enlightened marketers are currently creating 65% of their content, with 25% curated and the remaining 10% syndicated. This game plan increases engagement and improves brand visibility resulting in more online conversations that result, of course in sales.
It is important that businesses find the best content for their particular needs and Varci Media can meet those needs quickly with content that will boost sales and bring customers back again and again.
Content marketing is without a doubt the key to success for businesses. Powerful content can create an environment where consumers feel comfortable and learn to trust a business. We all know that with trust comes sales.
Yes, content marketing is the buzz right now and often hot subjects simply fizzle out and disappear, but content marketing is here to stay. Consumers will always want information and the businesses that supply them with that information in the right way, will be the businesses that they turn to again and again.
Picture by Yizmo