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For any business, its brand is key. A brand is a business’s top asset since it is the personification of that company. The way it sounds, acts, and looks directly affects how customers perceive it. Numerous factors go into making a brand successful. However, arguably, the most valuable factor is the consistency of the content. [...]
The year 2019 has seen its fair share of relevant and interesting articles about the financial sector. Experts have expressed their opinions over the last few months about various aspects of the industry. Up-to-date research about how the banking industry can learn from retail has recently come to light. There have been articles published about [...]
Varci Media Portal Instructions for Editors Welcome to the Varci Media Portal You will receive an email from notification@varcimedia.com with your username, password and a link to our portal. You can change your password in the portal. When you login the portal you will see a screen that looks like this. This is your [...]
Varci Media Portal Instructions for Writers Welcome to the Varci Media Portal You will receive an email from notification@varcimedia.com with your username, password and a link to our portal. When you login the portal you will see a screen that looks like this. This is your main dashboard. This is where your projects will [...]
Not so long ago, the go-to SEO strategy was to include as many keywords in the content as possible. In fact, in some cases, there seemed to be more keywords than content itself. Of course, a drive to rank highly on Google fueled this strategy. The more keywords, the higher the ranking — right? Wrong. [...]
Blog Content Writing Blog content writing is a key element of any SEO strategy. When done well, it can be an extremely powerful marketing tool but done poorly, it could damage your company’s reputation. Why is blog writing so important? And how can you harness its power? As experts in the content writing industry, [...]
Since the first blogs appeared in 1999, blogging has quickly emerged as one of the most important marketing tools for both large and small businesses. A blog is a web page containing posts arranged in chronological order. A blog can contain text, images and video. There are two types of blogs: personal and business. A [...]
It can be a challenge to plan the future of your business and set goals with SEO in mind. However, there’s no denying that implementing the right SEO strategies can help to move your business forward. SEO is intricately connected to content marketing, which is directly tied to the popularity of your website and your [...]
There are lots of great ways to market your company these days, especially if you have a strong online following. Blogging is one of the ways that you can interact with your customers and even gain new clients. When you start and maintain a blog, you can answer important questions that your clients have, and [...]
Did you know that each day, more than 27 million pieces of content will be shared online? So, just in case you’re wondering, content really is king. The content marketing industry is really beginning to thrive, and more people are turning to online content as a lucrative marketing tool. Content marketing has changed the way [...]